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Chapter 1: What's In Your Web Site?

Get to Know Your Web Server Administrator

Web server computer platforms Web server software How your Web site fits into the whole
Administrator's jargon and management tools

Round Up the Usual Suspects!

Inventory Web server resources
Take stock of your Web site “Organized Web site” is not an oxymoron

Strategic Planning for Your Web Site

Juggling large document collections

Tooling Up for Web Site Management

What tools do you really need?

Tool search adventures

Judge what you find
How to get 'em when you find 'em
Wheeling and dealing: what's your budget?


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Chapter 2: Web Server Administration - the Easy Way

Web Server Hosting Options

Web server hosting services Your friendly neighborhood ISP
Your organization's LAN
You!?

How the Web Server Fits into the Whole

The hardware: computer and telephone equipment
Web server software and (briefly) how it works

Web Server Platforms

UNIX and the Web
Windows (NT and 95) are coming on strong
The Macintosh alternative

Web Server Software

Web server software lists Most popular servers
Free Web servers: W3C/CERN, NCSA, and Apache A plethora of emerging commercial options

The Savvy WebMaster's Management Techniques

Laying out your Web space
Designing and handling the file system
Working with log files
Administration and monitoring tools

For More about Your Web Options . . .

Weighing Costs against Other Considerations

What's your bottom line?
Home-grown versus store-bought Web sites


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Chapter 3: Managing the Web Publication Process

What's It All About?

What should be hanging in your Web?
Planning for now and the future
Planning for regular updates
Designing documents for multiple uses
Working with creation and production staff
Integrating the Web into the overall process

The Conversion Process Is a Real Time Saver

Doing it by hand
The power (and limitations) of automated conversion
Seeking tools Installing and using a conversion tool
What should you remember about HTML converters?

Déjà Vu - Elements of Page and Site Design

Give all your pages a title
Text and hypertext links
Use graphics for maximum effect
Think in 3-D


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Chapter 4: Web Site Management Tools and Techniques

Managing Multitudes of Documents

How big is your Web?
Organize to untangle your Web
Document management systems

Examining the Alternatives

Web Site Managers Let someone else manage your Web

Cool Management Tools

Doctor HTML
Weblint
WebTechs' HTML Validation Service

Acquiring the perfect tool set

Web site usage tools and services
Log file analysis tools

Your Web Management Routine

The principles of Web site maintenance
Creating your Web management plan
The virtues of regular attention
It's a (part/full-time) job: here's the description!


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Chapter 5: Denizens of the Web

Of Spiders, Robots, Worms, and Other Agents

The past and future of “Web agents”

Agents in search engines and other WWW environments

Building search boundaries

Search only at appropriate times

What works globally also sometimes works locally

The Best of Bots

MOMspider
WebWalker
Checkbot
Harvest
Surfbot 2.0
CyberPilot Pro with WebMap Engine

Benefiting from Robot Labor

Introducing a spider into your Web
Scheduling regular robot activities
Dealing with the aftermath: refreshing stale links
Robot exclusion
They're baaaack!!


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Chapter 6: Management Means Looking Forward, Too!

Emerging Web Site Trends

Turnkey systems and environments Fully integrated publishing systems

SGML-Based Publishing Systems

Generalized markup covers many sins
DTDs describe formal documents abstractly
Output DTDs can drive print, Web, CD-ROM, and other delivery forms

Off the Edge

Applets bear fruit
Text will always be around
Commercialization of the Web
Your future Web site


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Chapter 7: Understanding How HTML Happens

The “official” channels, organizations, and approaches

How a proposal becomes a standard

Proposed standard
Draft standard
Standard

A brief review of HTML standards to the present

HTML 0.0
HTML 1.0
HTML 2.0
HTML+
HTML 3.0

Pressure from the marketplace

Proprietary extensions versus standards of many kinds

Netscape 2.0 extensions

The Font of All (Netscape) Wisdom…
Netscape and standard HTML incompatibilities

Internet Explorer 2.0 extensions

Extending HTML's Representational Abilities

Style sheets

Finding, Understanding, and Using HTML DTDs

The nature of an SGML document About DTDs . . .
What does a DTD contain?
Where the DTDs live

Deciding which flavor of HTML to use

Who will be viewing the document that you create?
How long will your content be around?
Are you concerned about automatic Web document construction?

How much work could creating content in a new or unstable DTD create in the long run?

The advantages of using valid HTML
The disadvantages of using valid HTML

Some New HTML Worth Watching

Tables
Frames
Style sheets
Mathematics notation
Miscellaneous standard goodies


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Chapter 8: HTML Tables Can Hold Up the World!

HTML <TABLE> Overview

HTML Table Markup

The parts of a <TABLE> The basic table attributes

Proprietary <TABLE> Extensions

Netscape 2.0 MS Internet Explorer 2.0

Building Your Own Tables

Laying out tabular data for easy display
A slick trick for the upper-left problem
Mixing graphics and tables makes for interesting pages

Some Stunning Table Examples


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Chapter 9: HTML Frames Enhance Page Controls!

HTML Frames Overview

HTML Frame Markup

The Frame Document structure
Frame syntax Targeting frames
Allowed and special TARGET names

Framing Your Own Web

The basic, two-frame Web page
A basic, three-frame Web page
Fancy that: a three-frame page with logo, text, and navigation bar
What's next? A four-frame basic page
Wow! Four frames with icons, graphics, logos, and scrolling text

Stunningly Framed Web Sites


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Chapter 10: HTML Gets Fully Mathematical!

A Math Made in Heaven?

A Quick <MATH> Review

Meet the <MATH> markup team
The ultimate <MATH> authority

Complex Equations, Anyone?

Ramming Math Down Their Throats


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Chapter 11: For HTML, Style Is Its Own Reward!

Of Styles and Style Sheets

Deep Background Investigation Reveals . . .

What is DSSSL and DSSSL-Lite?

Wait, Didn't HTML 3.0 Handle Styles?

So, What's New?

Cascading Style Sheets

Anatomy of a style sheet

Style's Got Pros and Cons

A Bit of Speculation


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Chapter 12: Jumping Outside HTML's Boundaries

What <EMBED> does

Advantages of <EMBED>
<EMBED> changes from Netscape 1.1 to Netscape 2.0

HTML <EMBED> Markup

<EMBED>'s attributes <EMBED>'s other attributes
<NOEMBED>
Mapping <APPLET> to <EMBED>
General examples of <EMBED> tag markup
Specific examples of <EMBED> tag markup Getting underneath <EMBED>


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Chapter 13: Marvelous HTML Miscellany

Making Decisions about Your <BODY>

Backgrounds
Watermarks
Text color
Margins

The Fabulous Figure and Related Tags

Exploiting Undocumented Tricks

Animation for the rest of us
Double vision
Internal Images
Scrollin', scrollin', scrollin' . . .
Forcing a new browser

Advanced Font Controls

<FONT>ification
Four inches is how many points?
The big, the small, and the others

Getting Vertigo?


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Chapter 14: Adding Animation, 3-D Worlds, and Dynamic Behavior

If Your Browser Can't See It, Is It Really There?

Beyond HTML . . .

Assisting the browser: Helper applications
Hooking up with plugins

What's in Store for Your Web Pages?

The Hottest Plugins…

The Perils of Incompatibility

Designing for Extended Capability

Serving the Audience

Trends in Web Extension Technology


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Chapter 15: A Shockwave in Full Motion!

A Shockwave Overview

A few words from Macromedia Director
Doing the Lingo Limbo
Shockwave's Bright Future
What you need to use Shockwave

Installing and using Afterburner

Running Afterburner on a Macintosh
Installing Afterburner on a Macintosh
Running Afterburner for Windows
How to install Afterburner on Windows
Implementing Afterburner

Configuring Your Web Server for Shockwave

Shockwave configuration for specific Web servers
Shockwave and MIME
Shockwave configuration for NSCA httpd
Shockwave configuration for tenants
Shockwave configuration for W3C httpd
Shockwave configuration for Quarterdeck's WebSTAR
Shockwave configuration for Netscape Netsite

Placing Shockwave Files on Your Server

Using Shockwave Materials in Your Web Pages

Internet Dos and Don'ts for Designing Shockwave Materials

The Top Ten Shockwave Resources


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Chapter 16: Virtual Worlds with VRML

A VRML Overview

VRML's brilliant history
And the winner was...
VRML and HTML: what's the difference?
So, what's VRML good for?
VRML's characteristics as a language

Creating VRML Content

Conception
Planning
Design
Sampling
Construction
Testing
Publishing
Creation tools for your VRML world

Installing and Using VRML-Enabled Browsers

Stand-alone browsers for PCs

WorldView from InterVista
WebSpace for Windows

Helper Applications for Standard HTML Browsers

VRWeb for Windows
WebFX from Paper Software
Configuring your X browser for VRML
Configuring your Windows browser for VRML
Configuring your Macintosh browser for VRML

Configuring Your Web Server for VRML

Designs Do's and Don'ts for VRML

The Top Ten VRML Resources

A VRML Summary


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Chapter 17: Jumpin' With the Java Jive!

A Java Overview

What makes Java different?
About those terms... Java's history: from seedling to coffee bean
Java's learning curve
Java vs. C++ @md the differences

Creating Java and JavaScript Content

About Java programming...
Say “Hello World” with Java: creating a Java program
Programming with JavaScript
Differences between Java and JavaScript

Finding and Using Java-enabled Browsers

Some of HotJava's nifty features
HotJava's drawbacks

Referencing Java Materials in Your Web Pages

Design Do's and Don'ts for Java Materials

Top Java Resources

Java's future


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Chapter 18: Controlling Web Text to the Nth Degree

A Portable Document Overview

How do text engines work?
Who can use this portable stuff, anyway?
Benefits
Drawbacks

Creating (or using) Special Text Formats

Adobe Acrobat and PDF
Minimum system requirements for Acrobat
Viewing one page at a time with Acrobat's Amber
Envoy and Tumbleweed Common Ground and Digital Paper
Common Ground configuration for your Web browser

External text-handlers and plug-ins

Configuring helper applications
Configuring Adobe Acrobat

Configuration for Special Text Formats

NCSA HTTPD (version 1.3)
WebStar
CERN HTTPD 3.0

Using Special Text Formats in your Web Pages

Design Do's for Special Text Formats

The Top Special Text Format Resources

The Final Word on Portable Document Technology


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Chapter 19: Maintenance Tips and Tricks

For Maintenance, Routine is Everything

Remembering the Content

Keeping Track of Dates

Avoiding (or Mitigating) Browser Dependencies

Evolution Beats Revolution Every Time

The Beauty of a Test Web

If It Changes, Test It (Again)

Overcoming Inertia Takes Constant Vigilance


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Chapter 20: Advanced HTML Tips and Shortcuts

Don't Forget the “Other Guys”

Multiple Means of Delivery

Let the Users Choose

<TABLE> Alternatives

<FRAME> Alternatives

<MATH> Alternatives

Knowing When to Split

Managing Miscellany

Adding Value for Value


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Chapter 21: Extenuations for Extensions

Warning! Strange Stuff Ahead

Shelling into Shockwave

Visualizing the Virtual with VRML

Jumping into Java

Mastering the Mechanics of Text

Effective Augmentation

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