Chapter 2: What's in a Page?

In This Chapter

Befriending layout basics

Knowing what you want to say

Understanding your users

Figuring out page flow

Leading with Layout
So Much to Say, So Much to Say
Who's in the audience?
Design springs from content; form follows function
- Organizing your content
- Deciding on your site's goal
- Emphasizing important information
- Making your site navigable
Grabbing the audience where they live
They're after the goods . . . don't get in the way!
Meet the Elements of Page Design
Tags -- they're it
Titles (when "this @*&# thing" just won't do)
Labels plain and fancy
Links: Text, hypertext, and hot
The world ain't flat; neither is text anymore
- Stringing pages together the old-fashioned way
- Pulling rank in HTML hierarchies
- Multiple tracks for multiple audiences
- Web wonderland: "Hotlists" and "jump pages"
- Welcome back, my friends, to the page that never ends