In This Chapter
what you want to say
out page flow
- It's All in the Layout
- So Much to Say, So Much to Say
- Who's listening?
- Design springs from content; form follows
- What do I intend to put across?
- Which messages do I want to stand out?
- How does my document direct the flow
- Grabbing the audience's attention
- They're after the goods . . . don't get
in the way!
- What should they remember?
- Meet the Elements of Page Design
- Titles (when "this @*&# thing"
just won't do)
- Labels plain and fancy
- Links: text, hypertext, and hot
- The world ain't flat; neither is text anymore
- Stringing pages together the old-fashioned
- Pulling rank in HTML hierarchies
- Multiple tracks for multiple audiences
- Web wonderland: "hotlists"
and "jump pages"
- Welcome back, my friends, to the page
that never ends
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