Obtaining approval is an important step before diving into full development and site creation. Try to get as much feedback as possible before you start working. This front-end feedback can reduce the amount of wasted effort that occurs when you must replace, change, or remove items from a site later on. If you find out early that nobody likes the color scheme, you won't need to spend more time adjusting color patterns on every icon, button, and graphic later on.
The information you need to solicit from the reviews of a proof of concept implementation need to include opinions about:
* The overall concept
* The big picture site layout
* The navigation
* The layout of content pages
Our approvals often come from our contracted customers. More often than not, we obtain an across-the-board go-ahead, with only a few minor changes requested. If you receive a significant level of feedback that requires rethinking major portions of your site, it's a good idea to create another proof of concept version and to seek approval again. Remember, preplanning and preapproval provide a way satisfy most people early in the process and can prevent the need to repeat work when your concept meets someone else's reality.
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