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 Contents Ch. 3

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What's in a Page?

It's All in the Layout

What Are You Trying to Say?

Who's listening?
Design springs from content — and intent
Establish your key messages
Think about superstructure and information flow
Grab the Audience's Attention...
They're after the goods... don't get in the way!
What should they remember?

Meet the Elements of Page Design

Tagging text
Titles and labels
Text and hypertext links
Using graphics effectively
Overcoming two-dimensional thinking
Stringing pages together the old-fashioned way
Hierarchies are easy to model in HTML
Multiple tracks for multiple audiences
A bona-fide Web wonder: the "hotlist" or "jump page"
Extending the Web, a piece at a time

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E-Mail: HTML for Dummies at html4dum@lanw.com
URL: http://www.lanw.com/html4dum/h4d2e/cont-03.htm
Text - Copyright © 1995, 1996 Ed Tittel & Steve James.
For Dummies, the Dummies Man logo and Dummies Press are trademarks or registered trademarks of Wiley Publishing, Inc. Used with Permission.
Web Layout - Copyright © 1996, LANWrights
Revised -- May, 2002 [MCB]