Title Page

Navigation

Picking the Right Internet Hosting Provider

• Outsourcing Your Web
• Inbound and Outbound Bandwith Charges
• Inhouse Talent
• Maintenance Costs
• What To Look For In A Provider
• Dedicated Server
• Backbone Connection
• Sample Traceroute
• Root Access Capability
• CGI Scripts
• Other Services
• How Many Webs Do They Support?
• Their Staff
• Business: Past & Future
• How To Ask For References
• Types of Providers
• National ISPs
• Regional ISPs
• Local ISPs
• How To Find ISPs
• Search Engines
• The People Connection
• Trade Publications and Magazines
• Dispelling a Myth: Your ISP Doesn't Have To Be Local
• How To Price Them
• Usage Charges
• Co-location Pricing Strategy
• Sample Price Lists: Server Co-Location
• On-site Server Location
• Personnel Cost Variables
• Why Switch From ISP on On-site Hosting
• Service Charges
• What You Should Get With A User Account
• Startup Costs
• Hidden Charges
• Our Recommendations
• Split Your Needs
• Access/Pipelines
• Content Hosting
• Corporate Identity Services
• Building Relationships

Tracking Visitors

• Anatomy of Your Log Files
• Different Types of Logs
• Access Logs
• Sample Access Log Data
• Error Logs
• Sample Error Log Data
• Referral Logs
• Sample Referall Log Data
• Commom Log Format
• IIS Log Format
• Other Log Formats
• Things You Can Learn From Your Logs
• Hits Per Day
• Domain Origins
• The Path People Take To Your Web
• Problem Areas
• What You Can't Learn From Your Logs
• Who Are These People Anyway?
• How Long Did They Actually View a Page?
• Just Because They Are From ibm.net Doesn't Mean They Work There
• What Technologies Are Available
• Built-in Log Analyzer Tools
• Extended Tracking Tools
• Web Sites that Capture Registration or Hits
• Secure Sites That Require Registration
• Build Your Own Log Analyzer
• Log Analyzer Perl Scripts

Picking The Right Search Tools

• What Is a Search Engine?
• Searching 101: What You Need To Know
• Robots, Wanderers, and Spiders
• Commerce Agents
• Worms and Viruses
• What About Public Domain Stuff?
• Using Built-in Search Tools
• Search Packages
• How To Run An Ethical Robot
• Keeping The Bots Out
• Sample Robot Exclusion Code

Managing the Web Publication Process

• Developing Your Content Flow
• Qualities of a Good Managing Editor
• How Is Content Created and Changed in Your Corporation?
• Standardize On The Important Stuff
• Navigation Tools
• Images
• Type, Backgrounds, White Space
• Contact Information
• Divide Up the Work
• Why Divide Up the Work?
• One Person is Responsible for a Series of Pages
• Different People For Different Sections
• Managing Editor Coordinates
• Tools and Procedures
• HTML Editors: NOT!
• Do You Really Want to Learn Another Word Processor?
• You Still Have To Adjust The HTML Manually
• HTML Editors: The Major Drawbacks
• Image Map Editors
• Mapping Tools
• Front Page
• Moral: Avoid Duplicate Data

Running the Best Possible Web Site

• Staging A Test Web
• Test Web: Checks
• Test Web: HTML Validation
• Test Web: Alpha Test
• Test Web: Beta Test
• Mirror Your Web Locally
• Why Mirror Your Web?
• Mirror Web Site Equipment
• Mirror Update and Backup Procedures
• Implementing Change Control & Enhancements
• Keeping The Site Dynamic
• Develop Procedures
• Keeping Up With New Technologies
• Changes and Enhancements: Implementing New Technologies

Extending Your Web

• Useful CGI Scripts
• Non-HTML Delivery
• Adobe Acrobat
• Envoy
• Gopher
• What About Multimedia?
• Shockwave
• Java
• Multimedia: Animated Gifs
• Audio
• Creating Pages on the Fly
• WYSIWYG Database to Web Tools

Resources

• Resources: Online
• Resources: Publications

HOME |  BOOKS |  TRAINING |  CERTIFICATION |  JAVA SHOWCASE |  About LanWrights |  Overview

NOTICE:
You can signup for the new lanw forums, and begin contributing to our new look website from spring 2007 onwards.

Last edited 1st March 2007.